Decision factor,Market A,Market B,Illustrative comparison · Market A,Illustrative comparison · Market B Buyer evidence,,,A buyer asks for a written quote.,Interest came from a trade fair conversation. Margin after delivery,,,Freight and returns have been estimated.,The cost of local support is still open. Capacity from Spain,,,The team can cover fulfilment and support.,Local service would need a partner. Decision,,,Test one order once the buyer accepts the terms.,Hold spending until demand and service costs are clearer.