First European market worksheet for headquarters
Decision field,Country A and Country B inputs,Evidence and owner,Gate
Customer pull,"Buyer segment, enquiry stage, expected price and delivery commitment.",Commercial lead records dated conversations and separates requests for samples or quotes from approved orders.,Is there enough demand evidence to justify a test?
Route and local support,"Direct or partner route, stock or spare parts, returns and response commitments.","Operations lead confirms who handles first delivery, service incidents and any external dependencies.",Can the team serve the first buyer within the promise?
Cost and exposure,"One-off setup, cost per order, cash timing and downside if volume slips.","Finance owner checks quote versus estimate, currency, payment terms and exposure.",Is the first step within the approved ceiling?
Specialist inputs,"Open country-specific questions based on the planned flow of goods, payments or data.","Named internal owner records the brief, qualified reviewer and required answer date.",Which confirmation must arrive before the customer commitment?

"Record one outcome: proceed with a defined pilot, validate a named uncertainty, choose the other market, or pause. Note who approved it and what would reopen the decision."
Illustrative planning tool. Obtain qualified advice on legal eligibility and applicable obligations.